This study came about in response to a request from the Juneau County Board of Directors to increase sales tax revenue. This study is to identify retail gaps and ways to increase retail market share throughout Juneau County with a focus on the four largest communities: Elroy, Mauston, Necedah, New Lisbon.
Customer and visitor address information has been captured from a few local businesses and events. (Many businesses do not have this information.) We have also collected data involving the 2nd homeowner market - a very crucial piece for this study. Other data available includes state and county parks and tourism totals and numerous surveys and statistics from other reports. Click on the below links to veiw the study.
Cover and Introduction
Section 1 Section 2
Section 3 Section 4
Section 5 Section 6
Appendix A, B, C
We first had to understand our specific market conditions, this report will be used as a tool to guide us through the process. At this time we have involved businesses and community leaders in discussions regarding plans that would allow for business expansions and recruitment, and ultimately increase retail market share throughout Juneau County.
Where do we go from here?
After discussions within the communities, a “Retail Development Implementation Plan” will be put in place, followed by a “Buy Local Campain.”
We'll be sure to update you on our progress! |
